Wednesday, July 1, 2015
Small businesses in Littleton, Colorado need to tap into the growing volume of local searches conducted by mobile users. The following local SEO tactics can improve yourlocal search marketing and meet mobile device requirements. Gearing your internet marketing toward local search marketing requires referencing your geographic area, usually both the city and state. This information needs to appear regularly within web page titles and headings throughout the content.
Online reputation management services scour the net to take ownership of your business’s digital footprint, making sure your business maintains a good reputation. The main objective of managing reputation online is to take negative content about your business and to flush it out of top search results through positive promotion. This way, the negative comments drop in search rankings. There are also other ways that an online reputation management service such as Reputation Local can defend you or your company. Reputation managers can use aggressive SEO to get your company a high ranking on search engines, which is considered more important now than your business card or website. If negative or illegal content is found, reputation managerswork to get it removed. They can also investigate untraceable threats from hackers.
Saturday, May 23, 2015
A lot of entrepreneurs seek to implement effective local search marketing. After all, focusing on one place is better than going global, especially for businesses that are bound by their location like restaurants and local shops. One of the best ways to ensure that people know that you're out there is to have a website of your own. A good website can contribute a lot to ensuring your brand's visibility; however, a lot of people assume that it's easy to create a website and then go about it the wrong way. Website Mistakes There are several mistakes that a business can make when crafting their website. One of these slip-ups is assuming that one-size-fits-all, which means you can’t take a common template and only customize it a bit. That may have worked in the 90s, but nowadays, people are expecting a more personalized approach.
Friday, May 22, 2015
Your business’s reputation online is something you cannot undervalue. Simply put, a good reputation means higher conversions, while a tainted one drives potential money away. In an era where consumers’ interests can be very fickle, you have to employ measures to maintain your business’s positive image. So for starters, here are some of the commonly held notions about online reputation, which may do your business more harm than good if you adhere to it: Your company name does not appear on Google so you’re doing fine. Just because it’s not in the search results doesn’t necessarily mean it doesn’t exist. Unless you take time to learn more about reputation management, you won’t see where those reviews could possibly be. In fact, many businesses discover numerous complaints about their business online too late, blaming sales decline only on factors that they are aware of.
Wednesday, April 8, 2015
In today’s predominantly online business landscape, virtually any company regardless of size, influence, or recognition has to maintain two distinct facades: a public one and an online one. A positive view on the latter is an increasing necessity, with about 88 percent of consumers reading and trusting online customer reviews as much as personal recommendations. That being said, it’s fairly safe to say that a company’s brand will live or die by what’s being said about it online. The status quo has made it evident that effective online reputation management is key to achieving success in the modern times. If you’re a business owner in this day and age, take note of the following tips to help keep your enterprise afloat.
Wednesday, April 1, 2015
As a small business owner, most of your customers are likely people who reside within 25 miles of your establishment. Naturally, the limited nature of your business’ scope makes online reputation management an afterthought for you, right? If that’s the case, then you’re terribly mistaken—ask any local search marketing professional and he’ll tell you the same thing. Advertising giant Weber Shandwick released a special report called The Company Behind The Brand: In Reputation We Trust, which states that any type of disconnect between a company and its online reputation facilitates a sudden consumer reaction; one that’s more often negative than not. What this means is that regardless of how excellent your customer service is, any kind of slip-up online can hurt your company image.
Friday, March 13, 2015
Using local search marketing often helps businesses keep track of and organize consumer complaints. This service also enables them to resolve these issues in a timely manner, resulting into the effective management of their online reputation. SEO, commonly used as a tool to maximize promotion, is employed in this case to gather genuine grievances that companies should address right away; this will help them improve their image and avert lasting reputation problems that can adversely affect revenue. Moreover, search marketing can identify the strengths that companies can further build upon and weaknesses which they can focus on to ensure better performance. SEO services are also useful in personalizing responses, something that many customers appreciate as it shows sincerity on the part of the business to resolve issues.
Wednesday, March 11, 2015
Reputation takes years to build and only seconds to break. This is something businesses definitely cannot afford to have on their plate as this can have significant effects on their bottom line and future business plans. Rampton made a compelling case for companies apologizing for mistakes they may have made and giving definite promises to provide better services. Apart from that, businesses should also make it easy for customers to air their complaints so that there would be no need for them to vent their dismay in forums where companies have no control. To effectively create a platform where all company and product-related complaints and grievances can be collated for easier resolution, businesses can employ effective online reputation management services.
Thursday, February 26, 2015
Effective local search marketing is now becoming an increasingly important element of any business’ marketing strategy. This is due to its proven results in creating exposure for companies in their target markets, and attracting the right customers. However, as effective as this strategy may be, local search marketing is also complicated and often confusing. Along the way, businesses will need to employ smart tactics to avoid mistakes.
Wednesday, February 25, 2015
Turning a blind eye to negative feedback about your business is something you can’t afford to do in this day and age. Nowadays, a disgruntled customer can easily rant in public forums or on his own page, spreading the news of his or her displeasure to hundreds of people, and effortlessly magnifying the damage to your business’s reputation online. While you may already be aware of this damage, there could be a variety of reasons for your inaction. Perhaps, you fear responding will only make things worse and you’re hoping these comments would go away on their own; or maybe, you just don’t have the time to go online except to check orders and answer email inquiries. The results of a Harris survey may encourage you to take your online management reputation more seriously.
Thursday, January 29, 2015
Many businesses are in need of adequate marketing solutions for a more localized customer base or community. Business 2 Community writer Chris Sheehy states that the efforts to rank better in localized online searches tend to be difficult—though not insurmountable—since Google made a raft of changes to its search algorithms. Businesses have to make sure, therefore, that their local search marketing strategy syncs well with the latest professional marketing strategies applicable to their industry, like the ones implemented by Reputation Local.
Wednesday, January 28, 2015
In the business world, companies and individuals make a supreme effort to promote themselves to clients or customers in their chosen industry. Forbes contributor Cheryl Conner says, however, it is all but inevitable that some bad press would be flying and the customer base may be seriously affected. Such incidences could be fixed through some sort of discreet but effective damage control, with the help of online reputation management specialists like Reputation Local. Online reputation management (ORM), by definition, is a series of activities aimed at preserving an individual’s or organization’s credibility in cyberspace, while staving off any unfavorable content. There are some options you can work with to keep the business as clean as possible:
Sunday, January 25, 2015
Effective small business online marketing can do a lot for your business. The more positive exposure that your business has on the web, the higher chance you have to attract customers. There are several things you can do to ensure that your marketing efforts are successful.
Friday, January 23, 2015
Granted, unlike huge car dealerships, you may not have the time nor the capacity to address each and every bad review that comes your way. Fortunately, online reputation management companies like Reputation Local are there to help.