Wednesday, July 1, 2015

Use these Tactics to Boost Local SEO & Gain Mobile Visibility

Small businesses in Littleton, Colorado need to tap into the growing volume of local searches conducted by mobile users. The following local SEO tactics can improve yourlocal search marketing and meet mobile device requirements. Gearing your internet marketing toward local search marketing requires referencing your geographic area, usually both the city and state. This information needs to appear regularly within web page titles and headings throughout the content.

The Importance of Online Reputation Management for Your Businesses

Online reputation management services scour the net to take ownership of your business’s digital footprint, making sure your business maintains a good reputation. The main objective of managing reputation online is to take negative content about your business and to flush it out of top search results through positive promotion. This way, the negative comments drop in search rankings. There are also other ways that an online reputation management service such as Reputation Local can defend you or your company. Reputation managers can use aggressive SEO to get your company a high ranking on search engines, which is considered more important now than your business card or website. If negative or illegal content is found, reputation managerswork to get it removed. They can also investigate untraceable threats from hackers.

Saturday, May 23, 2015

Successful Local Search Marketing Hinges on Good Web Design

A lot of entrepreneurs seek to implement effective local search marketing. After all, focusing on one place is better than going global, especially for businesses that are bound by their location like restaurants and local shops. One of the best ways to ensure that people know that you're out there is to have a website of your own. A good website can contribute a lot to ensuring your brand's visibility; however, a lot of people assume that it's easy to create a website and then go about it the wrong way. Website Mistakes There are several mistakes that a business can make when crafting their website. One of these slip-ups is assuming that one-size-fits-all, which means you can’t take a common template and only customize it a bit. That may have worked in the 90s, but nowadays, people are expecting a more personalized approach.

Friday, May 22, 2015

5 Common Myths about Online Reputation Management Debunked

Your business’s reputation online is something you cannot undervalue. Simply put, a good reputation means higher conversions, while a tainted one drives potential money away. In an era where consumers’ interests can be very fickle, you have to employ measures to maintain your business’s positive image. So for starters, here are some of the commonly held notions about online reputation, which may do your business more harm than good if you adhere to it: Your company name does not appear on Google so you’re doing fine. Just because it’s not in the search results doesn’t necessarily mean it doesn’t exist. Unless you take time to learn more about reputation management, you won’t see where those reviews could possibly be. In fact, many businesses discover numerous complaints about their business online too late, blaming sales decline only on factors that they are aware of.

Wednesday, April 8, 2015

Improve Your Online Reputation Management Efforts with These Tips

In today’s predominantly online business landscape, virtually any company regardless of size, influence, or recognition has to maintain two distinct facades: a public one and an online one. A positive view on the latter is an increasing necessity, with about 88 percent of consumers reading and trusting online customer reviews as much as personal recommendations. That being said, it’s fairly safe to say that a company’s brand will live or die by what’s being said about it online. The status quo has made it evident that effective online reputation management is key to achieving success in the modern times. If you’re a business owner in this day and age, take note of the following tips to help keep your enterprise afloat.

Wednesday, April 1, 2015

Local Search Marketing Efforts: The Importance of Online Reputation

As a small business owner, most of your customers are likely people who reside within 25 miles of your establishment. Naturally, the limited nature of your business’ scope makes online reputation management an afterthought for you, right? If that’s the case, then you’re terribly mistaken—ask any local search marketing professional and he’ll tell you the same thing. Advertising giant Weber Shandwick released a special report called The Company Behind The Brand: In Reputation We Trust, which states that any type of disconnect between a company and its online reputation facilitates a sudden consumer reaction; one that’s more often negative than not. What this means is that regardless of how excellent your customer service is, any kind of slip-up online can hurt your company image.

Friday, March 13, 2015

Local Search Marketing Effectively Manages Company Online Reputation

Using local search marketing often helps businesses keep track of and organize consumer complaints. This service also enables them to resolve these issues in a timely manner, resulting into the effective management of their online reputation. SEO, commonly used as a tool to maximize promotion, is employed in this case to gather genuine grievances that companies should address right away; this will help them improve their image and avert lasting reputation problems that can adversely affect revenue. Moreover, search marketing can identify the strengths that companies can further build upon and weaknesses which they can focus on to ensure better performance. SEO services are also useful in personalizing responses, something that many customers appreciate as it shows sincerity on the part of the business to resolve issues.