Saturday, October 18, 2014
There are places in America that thrive on a close-knit atmosphere but are welcoming of visitors. Even during important community events that attract guests from out of town, people still go off the beaten track for businesses that have done well but are hard to find. If your business is one of them, you must employ local search marketing experts, like the team at Reputation Local to increase your visibility. Local search marketing is an offshoot of search engine optimization (SEO) designed to better highlight businesses in very specific geographic locations. Goehst states one step in this direction is to enter your business’ address and contact details with directories of search engines like Yahoo!, Google, and MSN, as they can properly mark the locations in a mapping interface. However, if your business has a website, it must be fixed of glitches that will hamper loading times and search engines’ efforts to catalog the page for the appropriate search results rank.
Thursday, October 16, 2014
Sometimes, it takes pop culture to understand the reality of how reputations can make or break you in the restaurant business. An early story arc in the comic series 100 Bullets featured a bartender who was once a famous restaurateur until he was arrested for possession of online illegal material; although he discovered that the material was from a random email prank, he lost the business and his family left him in the process. When such a picture proves worrisome for a restaurant owner who wants to be in good standing with his community, he can go for an online reputation management package through an agency like Reputation Local LLC. One of the key indicators that a restaurant is moving on up in cyberspace is when it has a website advertising its offerings, backed up with quality pictures of the place and dishes. A check of several restaurant websites also notes sections for customer feedback.