Wednesday, November 26, 2014
While the event was a successful learning opportunity for aspiring entrepreneurs, they should also know that a website is just a small part of the equation. The next thing they have to worry about is to make their presence known at the local level, with the help of local search marketing strategies from Reputation Local and similar marketing agencies. Their assistance will prove valuable since the majority of local searches today are conducted using mobile devices; something that businesses can work with by creating a mobile responsive website. Social media is also something that they should look into, considering that Facebook, Twitter, Google Plus, and similar social sites attract more traffic than others. Business owners who wish to go this route must produce engaging content such as blogs and videos on a regular basis to keep their audience satiated.
Sunday, November 9, 2014
In particular, they should consider making targeted local search marketing part of their holiday marketing campaigns. According to statistics, about 20% of all PC users look for local companies, while a staggering 50% of mobile searches have local intent. In other words, people are looking in their own backyards for the best businesses to work with.
Friday, November 7, 2014
Close online reputation monitoring is vital to maintaining your sterling name. Regularly check your social media accounts and review sites to see what folks are saying about your company. By doing so, you can quickly catch and respond to negative reviews.
Saturday, October 18, 2014
There are places in America that thrive on a close-knit atmosphere but are welcoming of visitors. Even during important community events that attract guests from out of town, people still go off the beaten track for businesses that have done well but are hard to find. If your business is one of them, you must employ local search marketing experts, like the team at Reputation Local to increase your visibility. Local search marketing is an offshoot of search engine optimization (SEO) designed to better highlight businesses in very specific geographic locations. Goehst states one step in this direction is to enter your business’ address and contact details with directories of search engines like Yahoo!, Google, and MSN, as they can properly mark the locations in a mapping interface. However, if your business has a website, it must be fixed of glitches that will hamper loading times and search engines’ efforts to catalog the page for the appropriate search results rank.
Thursday, October 16, 2014
Sometimes, it takes pop culture to understand the reality of how reputations can make or break you in the restaurant business. An early story arc in the comic series 100 Bullets featured a bartender who was once a famous restaurateur until he was arrested for possession of online illegal material; although he discovered that the material was from a random email prank, he lost the business and his family left him in the process. When such a picture proves worrisome for a restaurant owner who wants to be in good standing with his community, he can go for an online reputation management package through an agency like Reputation Local LLC. One of the key indicators that a restaurant is moving on up in cyberspace is when it has a website advertising its offerings, backed up with quality pictures of the place and dishes. A check of several restaurant websites also notes sections for customer feedback.
Monday, September 22, 2014
The importance of online reputation can be attributed to the fact that most people use social media in their daily lives. According to some marketing studies, 50 percent of consumers use Facebook, Twitter, and other social networking sites to express their concerns and complaints about a particular company. This almost ties with the fact that 53 percent of them also use social media to compliment or praise a particular brand. Seeing that there’s a 50-50 chance for a company’s reputation to go either way, it’s more important for them to highlight the positives with 5-star reviews and customer recommendations. Companies can also promote their brand by regularly publishing unique and engaging online contact on their website. Any feedback generated by such content can be gathered by an online reputation monitoring system, such as the one offered by Reputation Local.
Sunday, August 3, 2014
Organize information according to importance Apart from products and services, contact info, and business location, potential customers also want pertinent details like hours of operation, prices, forms of payment, and credentials. Business owners can also consider putting up a link to their reviews or ratings. A comprehensive small business online marketing plan integrates a link to review sites in the listing. Customize offers and promotions Details about a unique offering or an upcoming promo in their listing in local search tools should be geared toward a local audience. For instance, a Colorado-based pizzeria wants to tease potential customers of an upcoming new flavor. The business owner can say something like, “Our new flavor can take your breath away like the Royal Gorge Bridge.
Friday, August 1, 2014
"Efficient online reputation monitoring entails keeping track of both positive and negative feedback. However, these reviews must be segregated so that business owners can know which is which. Issues that often surface may be grouped into FAQs to save time and effort in the future. It’s not easy for business owners to deal with negative feedback, especially when they feel they are exerting all their resources to satisfy their customers. However, the best way to cope with not-so-good words is to face them head-on. To that end, business owners can rely on online marketing agencies like Reputation Local to provide them with a fully branded customized tool that will help them respond to customer feedback in a systematic way, or a full-service digital analyst to handle the entire process."