Wednesday, April 8, 2015
In today’s predominantly online business landscape, virtually any company regardless of size, influence, or recognition has to maintain two distinct facades: a public one and an online one. A positive view on the latter is an increasing necessity, with about 88 percent of consumers reading and trusting online customer reviews as much as personal recommendations. That being said, it’s fairly safe to say that a company’s brand will live or die by what’s being said about it online. The status quo has made it evident that effective online reputation management is key to achieving success in the modern times. If you’re a business owner in this day and age, take note of the following tips to help keep your enterprise afloat.
Wednesday, April 1, 2015
As a small business owner, most of your customers are likely people who reside within 25 miles of your establishment. Naturally, the limited nature of your business’ scope makes online reputation management an afterthought for you, right? If that’s the case, then you’re terribly mistaken—ask any local search marketing professional and he’ll tell you the same thing. Advertising giant Weber Shandwick released a special report called The Company Behind The Brand: In Reputation We Trust, which states that any type of disconnect between a company and its online reputation facilitates a sudden consumer reaction; one that’s more often negative than not. What this means is that regardless of how excellent your customer service is, any kind of slip-up online can hurt your company image.