Organize information according to importance Apart from products and services, contact info, and business location, potential customers also want pertinent details like hours of operation, prices, forms of payment, and credentials. Business owners can also consider putting up a link to their reviews or ratings. A comprehensive small business online marketing plan integrates a link to review sites in the listing. Customize offers and promotions Details about a unique offering or an upcoming promo in their listing in local search tools should be geared toward a local audience. For instance, a Colorado-based pizzeria wants to tease potential customers of an upcoming new flavor. The business owner can say something like, “Our new flavor can take your breath away like the Royal Gorge Bridge.
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