Thursday, February 26, 2015

Local Search Marketing Strategies: Practices that Should Be Avoided

Effective local search marketing is now becoming an increasingly important element of any business’ marketing strategy. This is due to its proven results in creating exposure for companies in their target markets, and attracting the right customers. However, as effective as this strategy may be, local search marketing is also complicated and often confusing. Along the way, businesses will need to employ smart tactics to avoid mistakes.

Wednesday, February 25, 2015

Common Online Reputation Management Mistakes and How to Handle Them

Turning a blind eye to negative feedback about your business is something you can’t afford to do in this day and age. Nowadays, a disgruntled customer can easily rant in public forums or on his own page, spreading the news of his or her displeasure to hundreds of people, and effortlessly magnifying the damage to your business’s reputation online. While you may already be aware of this damage, there could be a variety of reasons for your inaction. Perhaps, you fear responding will only make things worse and you’re hoping these comments would go away on their own; or maybe, you just don’t have the time to go online except to check orders and answer email inquiries. The results of a Harris survey may encourage you to take your online management reputation more seriously.