"Efficient online reputation monitoring entails keeping track of both positive and negative feedback. However, these reviews must be segregated so that business owners can know which is which. Issues that often surface may be grouped into FAQs to save time and effort in the future. It’s not easy for business owners to deal with negative feedback, especially when they feel they are exerting all their resources to satisfy their customers. However, the best way to cope with not-so-good words is to face them head-on. To that end, business owners can rely on online marketing agencies like Reputation Local to provide them with a fully branded customized tool that will help them respond to customer feedback in a systematic way, or a full-service digital analyst to handle the entire process."
http://www.reputationlocal.com/info-articles/responses-to-customers-are-important-in-online-reputation-management/
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