Thursday, January 29, 2015

Using Local Search Marketing to Establish Presence in Your Community

Many businesses are in need of adequate marketing solutions for a more localized customer base or community. Business 2 Community writer Chris Sheehy states that the efforts to rank better in localized online searches tend to be difficult—though not insurmountable—since Google made a raft of changes to its search algorithms. Businesses have to make sure, therefore, that their local search marketing strategy syncs well with the latest professional marketing strategies applicable to their industry, like the ones implemented by Reputation Local.

Wednesday, January 28, 2015

Online Reputation Management Strategies for Small Businesses

In the business world, companies and individuals make a supreme effort to promote themselves to clients or customers in their chosen industry. Forbes contributor Cheryl Conner says, however, it is all but inevitable that some bad press would be flying and the customer base may be seriously affected. Such incidences could be fixed through some sort of discreet but effective damage control, with the help of online reputation management specialists like Reputation Local. Online reputation management (ORM), by definition, is a series of activities aimed at preserving an individual’s or organization’s credibility in cyberspace, while staving off any unfavorable content. There are some options you can work with to keep the business as clean as possible:

Sunday, January 25, 2015

Useful Local Search Marketing Guidelines That You Need to Remember

Effective small business online marketing can do a lot for your business. The more positive exposure that your business has on the web, the higher chance you have to attract customers. There are several things you can do to ensure that your marketing efforts are successful.

Friday, January 23, 2015

In Today’s World, Online Reputation Management has become a Necessity

Granted, unlike huge car dealerships, you may not have the time nor the capacity to address each and every bad review that comes your way. Fortunately, online reputation management companies like Reputation Local are there to help.