Monday, September 22, 2014
The importance of online reputation can be attributed to the fact that most people use social media in their daily lives. According to some marketing studies, 50 percent of consumers use Facebook, Twitter, and other social networking sites to express their concerns and complaints about a particular company. This almost ties with the fact that 53 percent of them also use social media to compliment or praise a particular brand. Seeing that there’s a 50-50 chance for a company’s reputation to go either way, it’s more important for them to highlight the positives with 5-star reviews and customer recommendations. Companies can also promote their brand by regularly publishing unique and engaging online contact on their website. Any feedback generated by such content can be gathered by an online reputation monitoring system, such as the one offered by Reputation Local.