Sunday, August 3, 2014
Organize information according to importance Apart from products and services, contact info, and business location, potential customers also want pertinent details like hours of operation, prices, forms of payment, and credentials. Business owners can also consider putting up a link to their reviews or ratings. A comprehensive small business online marketing plan integrates a link to review sites in the listing. Customize offers and promotions Details about a unique offering or an upcoming promo in their listing in local search tools should be geared toward a local audience. For instance, a Colorado-based pizzeria wants to tease potential customers of an upcoming new flavor. The business owner can say something like, “Our new flavor can take your breath away like the Royal Gorge Bridge.
Friday, August 1, 2014
"Efficient online reputation monitoring entails keeping track of both positive and negative feedback. However, these reviews must be segregated so that business owners can know which is which. Issues that often surface may be grouped into FAQs to save time and effort in the future. It’s not easy for business owners to deal with negative feedback, especially when they feel they are exerting all their resources to satisfy their customers. However, the best way to cope with not-so-good words is to face them head-on. To that end, business owners can rely on online marketing agencies like Reputation Local to provide them with a fully branded customized tool that will help them respond to customer feedback in a systematic way, or a full-service digital analyst to handle the entire process."