Wednesday, November 26, 2014
While the event was a successful learning opportunity for aspiring entrepreneurs, they should also know that a website is just a small part of the equation. The next thing they have to worry about is to make their presence known at the local level, with the help of local search marketing strategies from Reputation Local and similar marketing agencies. Their assistance will prove valuable since the majority of local searches today are conducted using mobile devices; something that businesses can work with by creating a mobile responsive website. Social media is also something that they should look into, considering that Facebook, Twitter, Google Plus, and similar social sites attract more traffic than others. Business owners who wish to go this route must produce engaging content such as blogs and videos on a regular basis to keep their audience satiated.
Sunday, November 9, 2014
In particular, they should consider making targeted local search marketing part of their holiday marketing campaigns. According to statistics, about 20% of all PC users look for local companies, while a staggering 50% of mobile searches have local intent. In other words, people are looking in their own backyards for the best businesses to work with.
Friday, November 7, 2014
Close online reputation monitoring is vital to maintaining your sterling name. Regularly check your social media accounts and review sites to see what folks are saying about your company. By doing so, you can quickly catch and respond to negative reviews.