In particular, they should consider making targeted local search marketing part of their holiday marketing campaigns. According to statistics, about 20% of all PC users look for local companies, while a staggering 50% of mobile searches have local intent. In other words, people are looking in their own backyards for the best businesses to work with.
http://www.reputationlocal.com/local-seo/local-search-marketing-becomes-even-more-vital-as-holidays-approach/
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