Saturday, May 23, 2015

Successful Local Search Marketing Hinges on Good Web Design

A lot of entrepreneurs seek to implement effective local search marketing. After all, focusing on one place is better than going global, especially for businesses that are bound by their location like restaurants and local shops. One of the best ways to ensure that people know that you're out there is to have a website of your own. A good website can contribute a lot to ensuring your brand's visibility; however, a lot of people assume that it's easy to create a website and then go about it the wrong way. Website Mistakes There are several mistakes that a business can make when crafting their website. One of these slip-ups is assuming that one-size-fits-all, which means you can’t take a common template and only customize it a bit. That may have worked in the 90s, but nowadays, people are expecting a more personalized approach.

Friday, May 22, 2015

5 Common Myths about Online Reputation Management Debunked

Your business’s reputation online is something you cannot undervalue. Simply put, a good reputation means higher conversions, while a tainted one drives potential money away. In an era where consumers’ interests can be very fickle, you have to employ measures to maintain your business’s positive image. So for starters, here are some of the commonly held notions about online reputation, which may do your business more harm than good if you adhere to it: Your company name does not appear on Google so you’re doing fine. Just because it’s not in the search results doesn’t necessarily mean it doesn’t exist. Unless you take time to learn more about reputation management, you won’t see where those reviews could possibly be. In fact, many businesses discover numerous complaints about their business online too late, blaming sales decline only on factors that they are aware of.