Using Local Search Marketing to Establish Presence in Your Community

Many businesses are in need of adequate marketing solutions for a more localized customer base or community. Business 2 Community writer Chris Sheehy states that the efforts to rank better in localized online searches tend to be difficult—though not insurmountable—since Google made a raft of changes to its search algorithms. Businesses have to make sure, therefore, that their local search marketing strategy syncs well with the latest professional marketing strategies applicable to their industry, like the ones implemented by Reputation Local.
http://www.reputationlocal.com/local-seo/using-local-search-marketing-to-establish-presence-in-your-community/