Turning a blind eye to negative feedback about your business is something you can’t afford to do in this day and age. Nowadays, a disgruntled customer can easily rant in public forums or on his own page, spreading the news of his or her displeasure to hundreds of people, and effortlessly magnifying the damage to your business’s reputation online. While you may already be aware of this damage, there could be a variety of reasons for your inaction. Perhaps, you fear responding will only make things worse and you’re hoping these comments would go away on their own; or maybe, you just don’t have the time to go online except to check orders and answer email inquiries. The results of a Harris survey may encourage you to take your online management reputation more seriously.
http://www.reputationlocal.com/common-online-reputation-management-mistakes-and-how-to-handle-them/
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