As a small business owner, most of your customers are likely people who reside within 25 miles of your establishment. Naturally, the limited nature of your business’ scope makes online reputation management an afterthought for you, right? If that’s the case, then you’re terribly mistaken—ask any local search marketing professional and he’ll tell you the same thing. Advertising giant Weber Shandwick released a special report called The Company Behind The Brand: In Reputation We Trust, which states that any type of disconnect between a company and its online reputation facilitates a sudden consumer reaction; one that’s more often negative than not. What this means is that regardless of how excellent your customer service is, any kind of slip-up online can hurt your company image.
http://www.reputationlocal.com/local-search-marketing-efforts-the-importance-of-online-reputation/
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