5 Common Myths about Online Reputation Management Debunked

Your business’s reputation online is something you cannot undervalue. Simply put, a good reputation means higher conversions, while a tainted one drives potential money away. In an era where consumers’ interests can be very fickle, you have to employ measures to maintain your business’s positive image. So for starters, here are some of the commonly held notions about online reputation, which may do your business more harm than good if you adhere to it: Your company name does not appear on Google so you’re doing fine. Just because it’s not in the search results doesn’t necessarily mean it doesn’t exist. Unless you take time to learn more about reputation management, you won’t see where those reviews could possibly be. In fact, many businesses discover numerous complaints about their business online too late, blaming sales decline only on factors that they are aware of.
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Improve Your Online Reputation Management Efforts with These Tips

In today’s predominantly online business landscape, virtually any company regardless of size, influence, or recognition has to maintain two distinct facades: a public one and an online one. A positive view on the latter is an increasing necessity, with about 88 percent of consumers reading and trusting online customer reviews as much as personal recommendations. That being said, it’s fairly safe to say that a company’s brand will live or die by what’s being said about it online. The status quo has made it evident that effective online reputation management is key to achieving success in the modern times. If you’re a business owner in this day and age, take note of the following tips to help keep your enterprise afloat.
http://www.reputationlocal.com/improve-your-online-reputation-management-efforts-with-these-tips

Local Search Marketing Efforts: The Importance of Online Reputation

As a small business owner, most of your customers are likely people who reside within 25 miles of your establishment. Naturally, the limited nature of your business’ scope makes online reputation management an afterthought for you, right? If that’s the case, then you’re terribly mistaken—ask any local search marketing professional and he’ll tell you the same thing. Advertising giant Weber Shandwick released a special report called The Company Behind The Brand: In Reputation We Trust, which states that any type of disconnect between a company and its online reputation facilitates a sudden consumer reaction; one that’s more often negative than not. What this means is that regardless of how excellent your customer service is, any kind of slip-up online can hurt your company image.
http://www.reputationlocal.com/local-search-marketing-efforts-the-importance-of-online-reputation/

Local Search Marketing Effectively Manages Company Online Reputation

Using local search marketing often helps businesses keep track of and organize consumer complaints. This service also enables them to resolve these issues in a timely manner, resulting into the effective management of their online reputation. SEO, commonly used as a tool to maximize promotion, is employed in this case to gather genuine grievances that companies should address right away; this will help them improve their image and avert lasting reputation problems that can adversely affect revenue. Moreover, search marketing can identify the strengths that companies can further build upon and weaknesses which they can focus on to ensure better performance. SEO services are also useful in personalizing responses, something that many customers appreciate as it shows sincerity on the part of the business to resolve issues.
http://www.reputationlocal.com/local-seo/local-search-marketing-effectively-manages-company-online-reputation/

Online Reputation Management Makes It Easier to Address Complaints

Reputation takes years to build and only seconds to break. This is something businesses definitely cannot afford to have on their plate as this can have significant effects on their bottom line and future business plans. Rampton made a compelling case for companies apologizing for mistakes they may have made and giving definite promises to provide better services. Apart from that, businesses should also make it easy for customers to air their complaints so that there would be no need for them to vent their dismay in forums where companies have no control. To effectively create a platform where all company and product-related complaints and grievances can be collated for easier resolution, businesses can employ effective online reputation management services.
http://www.reputationlocal.com/online-reputation-management/online-reputation-management-makes-it-easier-to-address-complaints/

Local Search Marketing Strategies: Practices that Should Be Avoided

Effective local search marketing is now becoming an increasingly important element of any business’ marketing strategy. This is due to its proven results in creating exposure for companies in their target markets, and attracting the right customers. However, as effective as this strategy may be, local search marketing is also complicated and often confusing. Along the way, businesses will need to employ smart tactics to avoid mistakes.
http://www.reputationlocal.com/local-search-marketing-strategies-practices-that-should-be-avoided/

Common Online Reputation Management Mistakes and How to Handle Them

Turning a blind eye to negative feedback about your business is something you can’t afford to do in this day and age. Nowadays, a disgruntled customer can easily rant in public forums or on his own page, spreading the news of his or her displeasure to hundreds of people, and effortlessly magnifying the damage to your business’s reputation online. While you may already be aware of this damage, there could be a variety of reasons for your inaction. Perhaps, you fear responding will only make things worse and you’re hoping these comments would go away on their own; or maybe, you just don’t have the time to go online except to check orders and answer email inquiries. The results of a Harris survey may encourage you to take your online management reputation more seriously.
http://www.reputationlocal.com/common-online-reputation-management-mistakes-and-how-to-handle-them/